When you show up for the people around you, you build trust, strengthen relationships and earn new opportunities, Amy Corr writes.
November tends to be all about expressing gratitude. But it’s also a time to earn gratitude — by showing up for the people around us.
Showing up is a big part of success in both our personal and professional lives. It builds trust, strengthens relationships and leaves a lasting impression on our clients and prospects. So, in the spirit of the season, here are five ways to show up and drive your business forward heading into 2026.
5 ways to show up for your real estate business
1. Don’t wait for the ask
“Let me know if there’s anything I can do” is a phrase people use all the time, but it often stops short of action. That’s why the best agents don’t just offer to help — they anticipate their clients’ needs and deliver.
If you know a seller is planning renovations, send your recommended vendors just in case they need them. If a buyer is new to the neighborhood, share a few local favorites to help them settle in. If a past client bought a home when mortgage rates were higher, offer to connect them with a lender to explore refinancing options.
These small, proactive gestures keep you top of mind and show that you’re invested in the relationship.
2. Be intentional
Action is important, but intention is everything.
There’s a difference between showing up with purpose and showing up just to check the box. Before you reach out, take a moment to think about what your clients really need from you right now: Is it advice, reassurance or simply a listening ear?
Buyers and sellers have unique needs and stress points, so focus on how you can be the most valuable resource to them in this moment.
3. Stay consistent
As agents, we’re the CEOs of our own business. We decide how we spend our time, where we focus our energy and how we show up each day. That freedom is empowering, but it also means we’re responsible for implementing the systems that keep us accountable.
Maybe that means blocking time on your calendar for your top priorities, using your CRM for outreach reminders or making a to-do list the night before a busy day. Find a routine that works for you, and stick with it.
Of course, there will be days that don’t go according to plan. But remember that consistency isn’t about perfection; it’s about having the discipline to get back on track and keep moving forward.
4. Own your side of the relationship
It’s easy to show up for your clients when everything is going smoothly. But what really defines a relationship is how you respond during the tough moments — when a deal falls through, when emotions run high or when your connection with that person feels out of sync.
You own 50 percent of the relationship, so take responsibility for your part — the effort, the communication, the follow-through. If something isn’t clicking and you want the relationship to develop and work, you can’t wait for the other side to take the initiative. It’s on you to start the conversation and show up for the relationship.
5. Make space for yourself
Lastly, but just as importantly, don’t forget to take care of yourself. Real estate is a reactive business where we don’t always have the luxury of doing things on our own time or at our own pace. It’s about always being “on” and available 24/7.
To do that well, we have to carve out the time to show up for ourselves. For me, that means working out. It’s something I do for myself, but it fuels my mindset and positively impacts every other aspect of my life.
Whatever that looks like for you, make it a priority. Because when you show up for yourself, you’re able to show up stronger everywhere else.
Amy Corr is Chief Brokerage Officer for @properties Christie’s International Real Estate.
