Throughout his career, RJ Moore has led some of the largest wealth management firms in the industry through challenging times. He’s held CEO positions at Cetera Financial Group, Legal & General Investment Management America, and ABN AMRO La Salle Bank. He’s also the former president of LPL Financial.
But perhaps his biggest challenge came during the summer 2023, when he was diagnosed with Stage IV melanoma. His doctor called, saying the skin cancer had spread to much of his body, including his brain, heart, lungs, the lymphatic system and liver.
When he got the news, RJ made a conscious decision not to view the cancer as something he had to fight or battle. What if the adversity could become a turning point for gratitude, perspective and a deeper connection with others?
In this episode of The Healthy Advisor, host Diana Britton speaks with RJ Moore, partner at Private Advisor Group, about his unexpected journey with melanoma. He shares how the diagnosis reshaped his view of life, leadership and daily priorities.
He discusses:
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The moment RJ learned his melanoma had spread rapidly throughout his body and vital organs
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How meditation and breathing practices helped him stay calm after hearing he had months to live
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Why RJ replaced the idea of “fighting cancer” with a mindset centered on grace and gratitude
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The impact of support from family, friends and the advisory community during treatment
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Practical ways advisors can stay present and appreciate everyday moments in busy lives
RJ Moore at his last immunotherapy infusion on July 2, 2025. What he calls “the ultimate Independence Day.”
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About Our Guest:
RJ Moore is a Partner at Private Advisor Group and helps lead the overall governance of the firm. He brings over 30 years of experience in financial services to the team.
Prior to joining Private Advisor Group, RJ has held CEO positions at Cetera Financial Group, Legal & General Investment Management America, and of ABN AMRO La Salle Bank. He was also President of LPL Financial.
RJ earned a Master of Business Administration in Finance and Financial Management Services from Northwestern University – Kellogg School of Management and a Bachelor of Arts of Business Administration from the University of Texas.
He is the former chair of Invest in Others and has also served on the boards of The Chicago Shakespeare Theater, Chicago Historical Society, and Jane Addams Hull House. In addition, he is an ardent supporter of The Leukemia & Lymphoma Society and the Navy Seal NSW Family Foundation. In 2024, RJ was honored at the AIM Steps Against Melanoma Foundation walk.
RJ lives in San Diego with his wife, Sarah. Outside of work, he enjoys visiting family and friends across the U.S., spending time in Palm Springs, and reading Historical Biographies.
RJ Moore is solely an investment advisor representative of Private Advisor Group, and not affiliated with LPL Financial.
