Rechitta, a Dubai-based AI platform serving real estate brokers, has launched its V2 product update after recording 100,000 minutes of usage across its existing broker base. The milestone is being used by the company to validate the platform’s core proposition: replacing brochures, callback queues and scattered project documentation with a single AI-driven interface fed by verified developer data.
The V2 release centres on two interaction modes. Presentation Mode guides brokers through a project at their own pace, allowing them to scroll through visual assets and live project details while posing questions. The newly added Chat Mode is designed for situations where a spoken or guided session is impractical, such as when a broker is already on a call with a client or attending a busy sales event. Typed queries return instant answers on unit pricing, payment plans and handover dates, drawn from the same verified developer data that underpins the presentation layer.
Co-founder Aryaman Maheshwari said the 100,000-minute figure was significant because it reflected genuine engagement rather than passive sign-ups. “Those interactions have taught us how people actually want to explore, understand and question real estate projects,” he said. “V2 is a direct evolution of the product based on that behaviour.”
Co-founder Atiksh Mittal added that the update was intended to make the platform more conversational without removing the broker from the centre of the sales process.
The release also introduces the Rechitta Orb, a visual identity element the company says will serve as the recognisable interface for the AI assistant across both modes.
Market context
Rechitta sits within a broader category of AI-assisted sales enablement tools that have expanded quickly across Gulf real estate over the past two years. Dubai’s off-plan property market, which accounts for a substantial share of residential transaction volumes, creates particular information-management pressure: brokers routinely handle multiple concurrent project portfolios, each with distinct payment plan structures, handover schedules and unit availability that changes in near real time.
Several regional proptech firms and global CRM providers have moved to embed AI-powered Q&A and document-retrieval functions into broker workflows, though the verified-data angle Rechitta emphasises, where content originates directly from the developer rather than from scraped listings, represents a defensible point of differentiation if the developer onboarding pipeline can scale.
The broader regulatory environment for AI-powered sales tools in the UAE remains relatively permissive, with the Dubai Land Department actively encouraging digital transformation across the real estate transaction chain. However, the use of AI to communicate pricing and availability to brokers who then pass that information to buyers carries an implicit accuracy obligation, particularly as off-plan disputes in the emirate have drawn periodic regulatory attention.
Regulatory and commercial path
Rechitta has not disclosed the number of developers currently integrated onto the platform, the size of its broker user base, or whether it operates on a subscription, per-project or revenue-share commercial model. Those details matter for assessing whether 100,000 usage minutes represents a concentrated proof-of-concept with a small number of power users or a more distributed adoption curve across the market.
The next meaningful milestones to watch are developer count, geographic expansion beyond Dubai, and whether the company pursues external funding to accelerate integrations. Rechitta V2 is live now; a product walkthrough is available on the company’s website.
AI level 1 of 5: written by Darlyn Ho; AI helped with tone, structure or wording; edited and signed off by Mark Walker, Editorial Director. What the levels mean
