Global payments network and shopping assistant Klarna has launched the Agentic Product Protocol, a new open standard designed to bridge the gap between e-commerce retailers and the rising wave of artificial intelligence (AI) agents.
As AI increasingly becomes the primary interface for digital commerce, a critical hurdle has emerged: AI agents cannot purchase products they cannot “see” or understand. To solve this, Klarna’s new protocol provides a standardized structure that makes product catalogs instantly discoverable and comprehensible to AI systems.
Bridging the data gap
The protocol gives AI systems access to a live, structured feed of more than 100 million products and 400 million price points, standardized across 12 markets. By establishing this “common language,” Klarna aims to enable AI agents to find, compare, and recommend real products with live pricing and availability, removing the friction that currently exists between unstructured web data and AI processing.
David Sykes, chief commercial officer at Klarna, explained the strategic necessity of the launch: “Before agents can buy, they need to know what exists. Klarna’s Agentic Product Protocol defines a common language for how AI systems, merchants, and platforms exchange product data – a foundational layer for the next generation of agentic commerce.”
“Connect once, reach every agent”
For merchants, the protocol is designed to minimize technical uplift. Through Klarna’s hosted API, businesses can integrate their product data once and make it accessible to any AI agent or platform that adopts the standard.
Crucially, the system is compatible with existing feed formats, including Google Merchant, Shopify, Amazon, Facebook Catalog, and standard CSV/JSON files. This means retailers do not need to reformat their data or create new listings to participate.
Once connected, products are surfaced directly in AI-driven conversations without the need for traditional advertising spend or paywalls.
The launch positions Klarna not just as a payments provider, but as a key infrastructure player in the “agentic commerce” era—where autonomous AI software performs shopping tasks on behalf of users. By providing the data layer that connects inventory to intelligence, Klarna is betting that the future of shopping will move away from traditional search engines and towards conversational, AI-mediated experiences.
The Agentic Product Protocol specification and API access are available immediately for developers, AI platforms, and merchants.
