Tradeify has signed a long-term partnership with UFC
legend Israel Adesanya as the prop firm steps up its global
marketing efforts ahead of the fighter’s return to the octagon.
The deal ties Adesanya’s comeback bout in Seattle to
the next phase of Tradeify’s brand campaign, which links elite sports
performance with decision making in financial markets.
Hyped to join forces with @Tradeify for the next instalment of their #TheChampionMindset series 💥Success and failure come down to one thing: adapting to whatever comes your way. The same mindset separates great traders from the rest.Stay sharp. Stay disciplined. Stay… pic.twitter.com/Q9VC7zwY5E
— Israel Adesanya (@stylebender) January 22, 2026
Tradeify Announces Long-Term Adesanya Deal
Tradeify announced on Thursday that Israel Adesanya, a two-time
UFC middleweight champion, has joined the firm as its new Global Brand
Ambassador. The announcement comes ahead of Adesanya’s scheduled return fight
against Joe Pyfer at UFC Seattle on March 28.
Adesanya, widely regarded as one of the UFC’s most
technical and tactically aware fighters, fits the campaign’s focus on
intelligence and adaptability. His nickname “Stylebender” reflects a fighting
style built on reading opponents, adjusting strategy in real time, and making
split-second decisions under pressure.
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Tradeify draws a parallel between those attributes and
the mindset that active traders aim to apply when they respond to fast-moving
markets.
MMA Activations and International Reach
The partnership gives Tradeify access to Adesanya’s
international fan base, including in key growth markets such as North America.
The company plans a series of MMA-themed activations around the deal, starting
with an exclusive giveaway ahead of the March 28 bout against Joe Pyfer in
Seattle.
Tradeify links the campaign to its wider goal of making trading more
accessible and engaging for a broader retail audience.
Late last year, the company announced a partnership
with Luke Littler, the 2026 PDC World Darts Champion. The two deals indicate an
emerging strategy to align the platform with high-profile athletes across
multiple sports, rather than relying on a single marquee name.
Elsewhere, FundingTicks, a proprietary trading platform, recently announced plans to wind down its operations. The firm described the move as part of a strategic effort to reallocate resources toward initiatives that offer greater long-term value to its clients and business partners.
The decision follows controversy in December 2025, when FundingTicks faced backlash over retroactive changes to its trading rules.
The updates introduced a one-minute minimum hold time for scalping trades, increased daily profit targets, and lowered profit splits, drawing criticism from traders on the platform.
This article was written by Jared Kirui at www.financemagnates.com.
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