Crypto Giant Tether Attempts Juventus Buyout in Bold Cash Offer

TLDR:

• Tether offers €1 billion to acquire Juventus’ remaining shares from the Agnelli family.
• The Agnelli family holds 65.4% and currently has no plans to sell Juventus.
• Juventus shares have dropped nearly 30% in the past year amid market pressures.
• Tether seeks full ownership after holding a 10.7% stake since earlier this year.

Tether has made a bold move by submitting a binding all-cash proposal to acquire the remaining stake in Juventus Football Club. 

The crypto firm, which already holds a 10.7% stake, is seeking full ownership of the Turin-based Serie A team. Sources indicate the Agnelli family, holding the majority stake, currently has no intention to sell.

The firm confirmed it is prepared to invest 1 billion euros to support Juventus’ development. 

Tether, widely known for its USDT stablecoin, has expanded investments beyond cryptocurrency into sectors like artificial intelligence and agriculture.

Tether’s Bold Bid and Juventus Ownership

Tether’s proposal aims to increase its influence in one of Europe’s most prominent football clubs. 

Juventus, historically controlled by the Agnelli family since 1923, has been a key Serie A team with global recognition. Exor NV, the family’s holding company, owns 65.4% of Juventus, valued at around 540 million euros at current market prices.

Despite Tether’s all-cash offer, Exor has no plans to reduce its stake. Juventus shares have fallen nearly 30% over the past year, while Exor shares dropped approximately 23%, providing context for Tether’s timing. 

The proposed acquisition would require approval from Exor, execution of definitive documentation, and regulatory clearance before completion.

The offer demonstrates Tether’s willingness to move quickly and strategically. By targeting full ownership, the crypto firm signals an ambition to blend digital finance with traditional sports investment. Juventus remains a flagship asset for the Agnelli family, alongside Stellantis, Ferrari, and Christian Louboutin.

Tether’s Expansion and Investment Strategy

Founded in 2014, Tether has developed a $150 billion asset portfolio to support its stablecoin, USDT. 

The company reported $13 billion in profit last year and is recognized as one of the most profitable crypto firms globally. Tether operates with limited public disclosure and established its headquarters officially in El Salvador this year.

Beyond cryptocurrency, Tether has invested across multiple industries. Juventus represents both a strategic investment and a personal passion for CEO Paolo Ardoino, who has expressed a lifelong connection to the club.

The bid illustrates the intersection of digital finance and traditional sports ownership.

If approved, the acquisition would position Tether as a major player in European football, combining its financial strength with a historic sporting institution. 

The move highlights how crypto firms are increasingly seeking influence in high-profile global assets.